Our Story

A British Classic with a Modern Twist

Vickers Bicycle Company Logo

Vickers Bicycle Company is a British boutique bicycle manufacturer, established in early 2012 by Ian Covey. Based in Staffordshire, with a showroom in London, we are a company born out of a passion for the bicycle and the traditions of its builders. Our guiding principles were formed by a desire to continue those traditions and to create simply beautiful bicycles that we, ourselves, would be proud to own.

Our starting point was the English roadster bicycle. We’ve kept the classic elegance and style but brought them into the 21st century with a modern twist of materials and componentry. The result is a perfect blend of contemporary build quality and British heritage design that has created bicycles to which the discerning modern man can aspire.

A New Breed of British Manufacturer

We like to think we’re a thoroughly modern British brand – a manufacturing company working closely with local British craftsmen and suppliers wherever possible. This is why our frames are made by one of the country’s most respected independent frame builders and our wheels are handmade by a hugely talented British wheelbuilder.

These collaborations are underpinned by our razor sharp attention-to-detail and an uncompromising commitment to quality, ensuring that our bicycles meet the exacting standards our customers demand.